“We are now six weeks into RIVAL PEAK’s twelve week story. RIVAL PEAK is the first ever “MILE”, or “Massive Interactive Live Event”. And “Massive” is the key word: millions of people participate in Rival Peak each week. They’re now in control of the story, not Facebook (which distributes the experience), Genvid (which powers it) or Pipeworks and DJ2 Entertainment (the creative leads.)”

To read the complete article written by Genvid CEO, Jacob Navok, click here to be redirected to jnavok.medium.com.